Hundreds of you – our loyal subscribers – have called for the continuation of The Lutheran’s expanded home worship and devotional materials, even when all churches reopen for unrestricted face-to-face worship.

The Church@Home section, using special resources produced by the LCA/NZ, has been part of our commitment to supporting readers in their faith journey during the COVID-19 pandemic.

Featured since the May 2020 edition, these pages have proven extremely popular with readers, according to our recent subscriber survey.

Released in the July edition of The Lutheran, highlighted in our eNews bulletins from late June and available online, the survey drew 368 responses.

Of the 352 people who answered the question about extra faith-building resources in the magazine, 89.78 per cent would like to see some or all of the Church@Home resources stay on even when worship gatherings are unrestricted. Approximately one-third – or 32.34 per cent – of respondents used the survey link provided in our eNews bulletins and on the printed survey to respond online, while the remainder posted in forms.

As to what motivates people to subscribe, the most popular responses were (with more than one answer possible): It keeps me informed about my church (95.38 per cent); Because I’m Lutheran and like to support my church (80.16 per cent); I enjoy the range of opinions shared (64.95 per cent); and It strengthens my faith (58.15 per cent).

Feature stories were the most favoured content, scoring an average of eight out of 10, while The Inside Story, Heartland, Editor’s letter, Your Voice, Going GREYT, Dwelling in God’s word, Go and Grow and the Directory all scored above seven.

The survey has also provided much useful information for the LCA Communications team to consider when planning future editions of The Lutheran. Thank you to those who took part and for your ideas, encouragement and constructive criticism.

– Lisa McIntosh

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